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Driving Demand for Chlorhexidine
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Role: Project Manager
Challenge: Despite its effectiveness, demand for chlorhexidine in Nigeria remained low during national scale-up efforts.
Approach: Conducted human-centered research with mothers, birth attendants, and stakeholders to develop targeted messaging and prototypes that raised awareness and acceptance.
Outcome: Delivered a toolkit with adaptable guides and materials used nationally and globally to promote safer newborn care through increased chlorhexidine use.
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